Author Archives: cari

St.Jacques Marketing Social Responsibility //charity:water

//greetings: The St. Jacques Marketing team wishes you all a grand start to 2012. We are excited to be implementing a Social Responsibility program this year where we will highlight a social cause and or day of remembrance each month. … Continue reading →

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By cari, February 10, 2012 | Events | Leave a comment

Franchise Lead Generation Goes Local

The idea of local marketing efforts has been hyped up with Foursquare, Groupon, Facebook Places, and other web-based local social marketing for consumers.  Is there an application for franchise lead generation? The answer is yes. Although you may not be … Continue reading →

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By cari, May 9, 2011 | Events | Leave a comment

Panic! and the Power of a Friend

by Michael St. Jacques This last Sunday, I had a mildly alarming experience at our town’s track meet, where my wife is the coach and where our two grade school age daughters run. Evan, my 9 year old son, and … Continue reading →

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By cari, April 20, 2011 | Events | Leave a comment

Brave New World

Life, Love, and Lead Generation after Portals We’re hearing it from all sides:  franchise portals can no longer provide the flow of leads necessary to keep up with franchisor expansion goals.  And many franchisors aren’t sure what to do next. … Continue reading →

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By cari, April 5, 2011 | Events | Leave a comment

The Privacy Firestorm

If you thought you could ignore it for one more season, you thought wrong. The digital privacy firestorm has arrived. On Wednesday, the White House called on Congress to pass a “consumer privacy bill of rights” that could have major … Continue reading →

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By cari, March 21, 2011 | Musings | Leave a comment

Free Font Saves Toner, the Environment

Want your ink cartridges to last up to 20% longer?  (And really, who wouldn’t?) Dutch agency Spranq has produced a free font that saves up to 29% on ink when printing, by virtue of teeny tiny holes in the glyphs  Saves … Continue reading →

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By cari, March 15, 2011 | Excellent | Leave a comment

Rifling Through the Rankings

Franchisee Experience as Marketing Higher Power Not too long ago, I read an article about college rankings by Malcolm Gladwell in the New Yorker.  While the idea that college rankings are skewed isn’t really news, I’m a sucker for anything … Continue reading →

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By cari, March 4, 2011 | Musings | Leave a comment
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